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12 visionaries who are changing the face of menswear
The men's market continues to boom but who's driving it? Here, a look at the dozen people and brands setting the direction in the market today.
1. YeezyThe influence of Kanye West spreads far and wide and it has for a while, but the fruits of his labor whether ranting to be taken seriously by the fashion establishment or demanding more opportunities at Nike are starting to materialize in a rare way. He's helped mentor Virgil high quality designer replica handbags Abloh, who got the shot at Nike that West always wanted and will lead Louis Vuitton men's; Fear of God's Jerry Lorenzo, who is also set to work with Nike and continues to grow his brand, and designer Heron Preston, who's becoming the go to guy for musical artists wanting to build excitement around their merchandise.
replica louis vuitton And then there's the power of his own brand, Yeezy, which he creates in partnership with Adidas. During 2017, West avoided formal public appearances, but his collection was still very active and popular. He released three new footwear models: the Calabasas Powerphase, the Waverunner 700 and the Yeezy 500s. And on the apparel side, he churned out a Calabasas capsule collection and released Yeezy Season 5. But after years of fighting to be a part of the fashion system and showing in New York and Paris, West opted out of a formal fashion show and instead presented his Yeezy Season 6 collection on his wife, Kim Kardashian, via paparazzi photos. He made this a bigger, more inclusive campaign by tapping influencers including Paris Hilton and Jordyn Woods to mimic Kardashian's outfits and poses, and post these shots to their own Instagram accounts for a brief moment the campaign was plastered over the 34th Street Herald Square subway station.
West also used the Yeezy Season 6 collection and his Yeezy Supply e commerce site to test out different modes of selling. During the pre high quality designer replica handbags wholesale sale, in order for customers to purchase the Yeezy 500 sneaker, which retails at $200, they had to buy them in a bundle with a hoodie and a pair of shorts, which brought the total to $620 or $760. Whether this replica louis vuitton bags was a means to sell more clothes or an attempt to see how much people would actually pay for his sneakers, West once again tested the boundaries of the market and as of now most of the items are sold out. footwear brand behind Nike, which still holds the number one spot but is losing market share Nike dropped from 39 percent of the market share for the first eight months of 2016 to 37 percent for the first eight months of 2017. A lot of this can be contributed to West, who has energized the Germany based brand with his impactful activations, coveted product and his unrelenting will to do things differently. Aria Hughes
2. AdidasAdidas is riding the Kanye Wave plus all its other collaborations, too. While it still lags the leader, Nike, in terms of overall sales $34 billion versus $24 billion the German brand is making headway, particularly in North America.
While Nike has been struggling of late its fourth quarter profits fell 9 percent, with North American sales down 5 percent to $3.49 billion and net losses jumped to $921 million in the first quarter Adidas saw an overall jump in operating profits from 41 million euros to 132 million euros in the fourth quarter on a 12 percent sales gain.
North America has been a particular hot spot for Adidas, with sales up 27 percent last year, and chief executive officer Kasper Rrsted is aiming to build a five billion euro business here by 2020. Although it would still be a fraction of Nike's $15 billion North American business, the threat is real.
"I think we understood the ath leisure part better than maybe some of our competitors do," Rrsted said pointedly in reporting year end results earlier this month. "There's no doubt that some of the global trends today are coming more out of America than they are out of Europe, and idols like Pharrell Williams or Kanye West have really helped us."Adidas snapped up West after an earlier five year collaboration with Nike for sneakers ended in fake louis bag 2013. Two years later, Yeezy Season 1 debuted. While the apparel has had a mixed response, the footwear is a smashing success. The brand has also partnered with Williams on a popular footwear and apparel collection.
Adidas also has collaborated with other fashion industry favorites, including Stella McCartney, Raf Simons, Alexander Wang and its longtime favorite, Yohji Yamamoto for its Y 3 collection.
In aaa replica designer handbags the case of several of these partnerships, Discount Replica Louis Vuitton Bags the designers have reinterpreted some of Adidas' most iconic models, notably the Stan Smith shoe that has become the everyday basic for the fashion community. The Raf Simons' version, for example, was a particular favorite.
With all of these initiatives, Adidas's cool quotient continues to rise. And while Rrsted is confident that sales will continue to rise, he expects the company's bottom line to grow three to four times faster than the top line. "We want to have the right balance of growing market share and growing profitability. That is what we call winning," he said. Jean E. Palmieri
3. Mr Fake Louis Vuitton Replica Bags PorterWho would have thought seven years ago that one of the retailers driving men's wear would be a London based web site? Yet in that time Mr Porter has become some designers' largest single retailer and the site continues to gain momentum with consumers with its mix of lively content, fashion tips and quirky videos that address topics such as how to wear sweatpants without looking like a fool, or tracing the history of the tracksuit from sports field to mafia boss to runway. Mr Porter has proven without a doubt that men will buy high fashion online.
A magazine for modern men that also sells apparel and luxury watches, Mr Porter has created space that encourages customers replica designer handbags to linger and learn. It also tackles non fashion subjects such as how to start a business, how to ask for a better salary or where to find the best wine lists in the world.
Mr Porter has also been an original content maker from a merchandise perspective, teaming with the costume designer Arianne Phillips on stand alone collections tied to Matthew Vaughn's "Kingsman" films. Mr Porter takes care of all the sourcing and manufacturing and the on screen wardrobe, filled with British labels and tailoring, is the same as the collection sold on the site.
"What you see on the film screen is what you see on the Mr Porter screen," Toby Bateman, Mr Porter's managing director, said last year ahead of the release of "Kingsman: The Golden Circle." Since its launch in 2014, Kingsman has become one of the site's top performing luxury brands.
Last year, Mr Porter stretched its content making to Mr P, a new collection of essentials and trend led seasonal pieces designed, sourced, manufactured and distributed exclusively by the site. The idea was to create wardrobe building blocks and themed capsule collections to complement the hundreds of brands already on the site.
Mr Porter has also been testing the online appetite for hard luxury: A division of the Richemont owned Yoox Net a porter Group, Mr Porter is one of very few web sites selling high end watches to fashion clients, offering a mix of Richemont brands and others such as Tag Heuer, Bremont, Ressence and the Weiss Watch.
Next month, the site will partner with Cartier on a selection of Santos de Cartier timepieces. And ahead of Baselworld this month, Mr Porter upped the ante, offering one exclusive version from Bell Ross' new limited edition BR X1 Skeleton Tourbillon Sapphire collection. The price tag alone $480,000, excluding sales tax makes for a great read. Samantha Conti
4. BalenciagaAnything rule breaker replica designer handbags Demna Gvasalia cheap louis vuitton bags from china touches, since disrupting the scene with the arrival of Vetements in 2014, turns to fashion catnip. So it comes as no surprise that Balenciaga's men's label has captured the industry's attention.
Up until Gvasalia's arrival at the heritage house, which was founded in 1937, Balenciaga's men's line had remained in the shadows. (The company only introduced the category commercially in 2004.)
"Demna's influence has been seen everywhere; his take on Balenciaga, particularly in men's wear, you've seen it influence the entire industry as a whole," said Roopal Patel, senior vice president of fashion director for Saks Fifth Avenue, who listed among the hot ticket items everything from the iconic chunky Balenciaga sneaker and outerwear pieces like the anoraks, Windbreakers and puffer coats, to sweatshirts.
"Demna has been able to take the core elements of street style and tailoring and lifestyle and fuse 1:1 replica handbags them together for this modern day man," she said.
For Bruce Pask, men's fashion director at Bergdorf Goodman and Neiman Marcus, Gvasalia has nailed "the perfect intersection of fashion and athletic, streetwear and designer."
The centerpiece of Gvasalia's debut men's collection for the house in spring 2017 was a blown up boxy take on an unfinished beige coat by Cristbal Balenciaga he unearthed in the archive, with the designer yo yoing between shrunken and gargantuan fits in the collection.
"He deftly understood that the men's wear world was ready for this shift in proportion, having been in a trim, cropped, slim cycle for many years now, and that it was organically ready for a shift in the other direction, simply waiting for the appropriate instigator, the disruptor," Pask said.

According to global fashion search platform Lyst, search volume for Balenciaga men's wear has increased 140 percent in the three year period from March 2015. The most popular items include the brand's Triple S sneakers, with a Nineties style exaggerated volume; the Speed Stretch sneakers and the Explorer belt bag. 

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